Once you’ve chosen the right help creation software, how do you create useful, engaging help documentation? Here are a few things to keep in mind:

• Determine the goal . What is the number one outcome your customers want when they read the document? Should it solve a typical customer problem step by step, explain a feature, or teach customers how to use the product?
• Give it a structure. In what order will your customer need the information? A short introduction followed by step-by-step instructions can serve as a useful template. What other pages would be useful to link to?
• Skip walls of text. Break up long paragraphs and add subheadings to make the white paper easier to scan. Perhaps you need to add a table of contents for a long white paper?
• Offer an experience. Add images, infographics, videos, or other media to create a rich experience for customers. A well-chosen screenshot can be the difference between getting another support call or helping customers solve a problem on their own.
• Stay on brand. First and foremost, customize your help files according to your overall style guidelines. Then you can pay attention to how you convey your brand’s personality. A help guide doesn’t have to be boring. Have you found the perfect gif that illustrates (and empathizes with) your customers’ frustrations? If that’s your style, add it!
• Keep selling yourself. Remember Mark Baker’s concept of “every page is a page one”. Yes, you may be solving a technical problem… but that page can still be the first page a potential customer sees and function as a landing page. How do you present your business and talk about the benefits of being your customer?

Now that you have an idea of what it takes to create a useful white paper, let us help you choose the right authoring solution.

Which white paper solution is right for your business?

It’s important to consider not only what you need from a white paper authoring tool, but also the overall needs of your business. You don’t want to take a risk by choosing a tool that turns out to be too simple and doesn’t fit your future plans. At the same time, you don’t want the system to get bogged down with features you don’t need.

Many specialized help desk solutions focus on one thing: customer support. However, Helpjuice offers powerful knowledge base software that can do much more – it’s a complete knowledge management solution.

Yes, it’s great for customer service, but you can also use it to onboard employees, collaborate on a presentation, or share the latest sales numbers – all in one tool.